Diagnose the problem before building a checklist

I start with what changed and what is affected. A redesign, migration, template update, or new publishing process can explain a search problem. Search Console, analytics, crawl data, and server responses help separate evidence from assumptions.

Prioritize pages and templates that matter

The review covers crawling, indexing directives, canonical URLs, redirects, sitemaps, internal links, structured data, and rendering. I prioritize findings by business impact and scope. A template problem affecting your main service pages deserves a different response from a low-impact issue on an old article.

Carry the work through implementation

My portfolio includes 42 Webflow and 39 WordPress website builds. I can help with the website work as well as the SEO direction. For a new project, we agree the exact implementation scope, access, and release process before changes are made.

Verify the release and watch what changes

A fix is checked in the actual response and rendered page, then monitored in the relevant search and analytics data. For a migration, I also review URL mapping, redirects, internal links, and canonical signals. The work is documented so your team knows what changed and how to maintain it.

What we can include

  • Evidence-led technical audit
  • Prioritized issues with affected URLs or templates
  • Implementation brief or agreed hands-on fixes
  • Release verification and redirect checks
  • Monitoring plan and handover notes

A good fit

For teams dealing with indexing problems, a slow or difficult website, a redesign, or SEO recommendations that have not yet been implemented.