Start with the sale you want to make
Your best keyword is not automatically the one with the most searches. We start with your ideal customers, their problems, the language they use, and the reasons they choose your product. That gives each page a clear job: explain a problem, introduce a solution, or help a buyer compare their options.
Turn research into a page plan
I map search intent to the pages you already have and identify the gaps worth filling. Depending on your product, the plan may include use cases, industry pages, integration pages, comparison content, a glossary, or practical articles. Each proposed page needs useful information and a reason to exist.
Make the website support the content
I review whether important pages can be crawled, indexed, understood, and reached through internal links. I also check the journey from the search landing page to a demo request or enquiry. A content plan and a technical backlog should work together.
Measure the enquiries behind the traffic
We agree what a qualified enquiry means before reporting progress. Search Console, analytics, and your CRM can show different parts of the journey. I keep traffic, leads, and sales-qualified outcomes separate so the report helps your team decide what to do next.
What we can include
- Buyer and search-intent research
- Keyword-to-page map and content priorities
- Technical and internal-linking backlog
- Content briefs, editing, and implementation scope
- Measurement plan for organic enquiries
A good fit
For SaaS founders and B2B marketing teams with a clear offer, access to subject experts, and the ability to put recommendations into production.
